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The project
Cobweb effect in 7 different floral-themed items
A greeting card commissioned by the luxury hotel chain Belmond, intended for guests of the Cipriani in Venice, Caruso in Amalfi, Castello di Casole, Splendido and Splendido Mare in Portofino, Villa Sant'Andrea and Grand Hotel Timeo in Taormina.
Each floral or Easter motif is enhanced by the greeting cards’ captivating cobweb effect.
Not just seven different “Italian spring” themed versions, but above all, the object’s three-dimensionality conceals and subsequently unveils the celebratory message within.
To preserve the delicacy of the cobweb effect on the front and back floral motifs, and at the same time ensure consistency and sophistication across all the different greeting cards, a skilful technique involving overlaps, die-cutting, digital printing, laser cutting and handcrafted finishing was employed.
Project Summary
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All ProjectNAVA PRESS - the Art of Printing
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NAVA PRESS - the Art of Printing
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